Client diagnostic

Tell me what the business is trying to change.

The questionnaire is designed to reveal the goal, current digital system, bottlenecks and decision context before we choose SEO, website work, automation or a broader growth audit.

Clarifies the commercial goal before tactics
Shows what is already working or broken
Turns vague needs into a practical first step

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Client diagnostic

Client questionnaire

Short answers are fine. The most useful answers are specific: numbers, examples, links, current tools, real constraints and decisions that are stuck.

01 Business basics

Enough context to understand the company, website and current growth stage.

Full name

Work email

Company

Website

Monthly growth investment range

Business stage

02 Goals and offer

What should change, who should buy, and which offer should growth support first.

Main goal for the next 3-6 months

Example: get more qualified leads without increasing ad waste.

What do you sell, and what is the most profitable offer?

Example: main service, , and repeat revenue.

Who is the best-fit client, and why do they buy?

Example: founders of service companies who need clearer growth priorities.

03 Current demand system

Where demand comes from now, what happens after a lead, and what data is trustworthy.

Where do leads and sales come from now?

Example: referrals, Google, LinkedIn, paid ads and existing clients.

What is already built: website, SEO, content, ads, CRM, analytics?

Example: website exists, was not reviewed, is installed but goals are unclear.

What happens after a lead appears?

Example: a comes from the site, founder replies manually, is incomplete, is inconsistent.

Which numbers do you trust today?

Example: , , revenue reports and from visit to request.

04 Constraints and decision path

The signals that help decide whether the next step is SEO, website, analytics, automation or a wider audit.

What feels like the real bottleneck?

Example: traffic is acceptable, but and follow-up are weak.

How will we know the work helped?

Example: more qualified , booked calls, revenue and clearer decisions.

Why now, and what deadline or pressure exists?

Budget notes or limits

Example: monthly range is flexible if the first priority is clear.

Anything else I should understand before proposing work?

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Client diagnostic

The goal is clarity before execution.

After the questionnaire, the next step is to identify the most likely growth constraint and choose the smallest useful piece of work that can move the business forward.